Louise Bellingham joined United Way Centraide Canada (UWCC) in January 2015 as Vice-President Communications and Brand Strategy. In this role, Louise has strategic oversight and accountability for communications, marketing and branding initiatives aimed at engaging UWCC stakeholders.
Prior to her work with UWCC, Louise held the position of Vice President, Marketing at United Way Toronto. She was responsible for managing the development of marketing strategies and marketing communications support for the United Way Toronto brand. Louise and her team were focused on strengthening the community impact positioning of the United Way brand, building increased awareness, comprehension and engagement with the brand, and enhancing overall resource development efforts of the organization. Louise joined the United Way Centraide (UWC) Movement in 2006 after a 25-year career with Bell Canada. In her years at Bell Canada, Louise held a number of progressively senior positions in the areas of product management, advertising, sponsorship, and corporate communications. As Senior Director – Corporate Social Responsibility for Bell Canada and BCE, Louise championed the company’s significant commitment to community and partnered with a large number of charitable organizations, including United Way Centraide, to advance their work.
Louise holds an Honours BA in Social Science from York University and an MBA from the Schulich School of Business. She’s active in the community and has worked in a voluntary capacity for numerous non-profit organizations including the Faculty of Social Work at University of Toronto, the Board of Directors for Sheena’s Place, the Board of Directors for the Toronto International Film Festival Group, the Conference Board of Canada’s CSR Advisory Group, United Way, Kids Help Phone, Altruvest and Imagine Canada.