Rob McCulloch joined United Way Centraide Canada as National Director, Fundraising Strategy in September 2014. Prior to this, Rob brings with him over 25 years’ experience working in the not-for-profit sector at all levels – national, provincial and local. He has been an effective manager and guided staff and volunteer teams to raise in excess of $50M for annual campaigns with organizations such as the Heart and Stroke Foundation, the Lung Association and the Ottawa Humane Society.
Rob is an expert in annual giving campaigns and has successfully delivered programs utilizing an array of proven fundraising channels including major gifts, planned giving, direct mail, telemarketing, e-philanthropy, monthly giving, tribute giving, face-to-face canvassing and direct response TV.
Rob has a Bachelor’s Degree in Education from Dalhousie University and is a former National Board Member with the Canadian Federation of Humane Societies.