André Mailhot Award

David Johnston, member, United Way Winnipeg Board of Trustees

davidThe Johnston Group is regularly included on best-managed-companies lists, and has long been in the top tier of corporate community supporters. Their annual United Way campaign boast a 90%+ participation rate and raises close to $400,000 annually. “Do it for Dave” are words spoken by the employee campaign chair, and these results are a testament to David’s leadership.

His involvement with United Way Winnipeg’s board and campaign cabinet began more than 20 years ago. He is currently an active member of the campaign advisory committee (Major Donor Cabinet).

Three years ago, he assumed the role of chair of For Every Family, an initiative to enhance the preventative, family-centred and proven approaches offered through family resource centres in neighbourhoods across Winnipeg. Under his leadership, the initiative will soon raise $7.5 million, with a matching contribution from the provincial government.


George Hart Award (formerly President’s Award for Excellence)

Ryan Erb, Executive Director, United Way Perth Huron

RyanRyan Erb is one of United Way Centraide’s great collaborators. Locally, he has helped define United Way Perth Huron (UWPH) as an organization that punches well above its weight, and one that works to meet the community’s needs through a thoughtful, outcomes-based approach.

He chairs the Social Research and Planning Council (SRPC), comprised of community representatives dedicated to the collection, analysis and distribution of information relating to social trends and issues in Perth and Huron County. SRPC has built a broad and knowledgeable membership, a key element in accomplishing results, and has quickly gained credibility throughout the community.

The UWPH campaign chair, Andrew Williams, wrote in nominating Ryan, “As a local business person working in a field that bears witness daily to the importance of a visible, values-driven, community-based United Way, I can say with confidence that the quality of life we all experience is positively impacted by Ryan’s leadership. I have witnessed first-hand the commitment, vision, expertise and leadership he has brought to our region.”

Ryan’s leadership style is about creating a concise vision, setting clear goals and objectives, engaging the population around them, and holding yourself publicly accountable for achieving results.


Chair’s Award of Distinction (2)

Mathieu Pelletier, Treasurer, Centraide Haute Côte Nord/Manicouagan

mathieuMathieu shows exemplary interest in social engagement in his community, and is the embodiment of the expression ‘pay it forward’.

As a Certified Professional Accountant, Mathieu contributes his considerable talents to the responsible and transparent management of the small Centraide’s financial information.

Beyond the ledgers, as co-chair of the local campaign, Mathieu promotes values aligned with the mission of Centraide—to support the most vulnerable members of the community by fostering mutual support, openness and social engagement.

Through his leadership and dedication, Mathieu provides Centraide Haute Côte-Nord Manicouagan with the sureness of good governance.


Bruce McFarlane, member, United Way Calgary and Area Board of Directors

BruceFor more than a decade, Bruce has brought his energy, passion and significant business experience to his leadership role with United Way Calgary and Area (UWCA).

He also consistently demonstrates his commitment by leveraging his influence, engaging corporations and their employees, and promoting United Way as a charity of choice for prospective leadership and major donors.

As an insightful leader and collaborator, Bruce led the organization in the development of a new strategic plan through unprecedented levels of community engagement and consultation. The plan responds to changes in philanthropy, and addresses the risks facing United Way Centraide (UWC) in remaining relevant, identifying sustainable revenue sources, and sustaining community impact.

Bruce demonstrates a sustained dedication and commitment to the success of UWC. His transformational contributions have left an indelible imprint on UWCA, further enhancing its capacity to deliver on the UWC vision.


National Community Champion Award

Mandi Fields, Community Relations, CTV London

MandiTen years ago, during a tour of the London Food Bank, Mandi noticed the lack of menstrual hygiene products on the shelves. She was told that even though they were one of the most requested items, they were also among the least donated. She felt something had to be done.

She quickly built partnerships with local businesses to host a monthly networking event—the cost of admission: one box of tampons. As of today, Tampon Tuesday has collected more than 230,000 boxes of menstrual hygiene products in London alone.

Now a partnership between United Way Centraide Canada and the Canadian Labour Congress, Tampon Tuesday has grown into a truly national program with more than 40 communities participating this year.

Mandi has demonstrated an exemplary dedication to meeting this important need in her community and across the country.


President’s Award for Innovation (2)

Social Advisory Services, United Way Saint John, Kings and Charlotte

$Million PledgeUnited Way Saint John, Kings and Charlotte has undergone significant change in recent years—to better meet their communities’ needs by growing their impact, relevance and revenue.

The cornerstone of their transformation was the implementation of a rigorous funding methodology and the development of a new investment strategy.

Specifically, they were able to create greater accountability and outcomes-based reporting, allowing them to show that their community investment portfolio delivers results—that 92% of their investments achieve or exceed performance targets. Armed with those results, they gained the confidence to claim they make “the best social investments in the region.” What’s more, they can also demonstrate that they have expertise to offer others who invest in social programs.

This has helped position them as an ideal partner for investment in social programs.  The Social Advisory Services program now serves as a corporate social responsibility department for local medium-sized enterprises, now representing more than 30% of UWSJKC’s annual revenue, and helping raise total revenues by 30%.


Adrienne Clarke, Director of Content, United Way Greater Toronto

A_Clarke-0588-PrimaryAdrienne successfully mobilized a diverse group of local United Ways and Centraides (UWCs) from across Canada to embrace a renewed and refreshed brand and learn new tools and tactics to communicate it. United Ways—and soon Centraides—are achieving a new level of brand awareness and sophistication, and now have a bold new platform upon which to talk about social issues that matter most.

Furthermore, she consistently promotes and encourages knowledge sharing across the UWC network. Through her leadership, the brand renewal initiative is working towards a common framework to measure the success of marketing and communications efforts locally and nationally. Her efforts with United Way Worldwide’s digital services partners and vendors have resulted in strategies that work for Canadian markets and offer a localized and Canadian-branded experience.