United Way X Pantone

Local issues can be easy to ignore.

Introducing #UNIGNORABLE – a colour developed in partnership with the Pantone Color Institute® to help make local issues #UNIGNORABLE.

Because we can’t solve issues affecting our communities until we have the community’s attention.

Watch the video below to see how this colour will help highlight local issues.


Poverty. Homelessness. Domestic violence. Mental health. Social isolation. These are just some of the issues that directly impact our communities and hold too many people back.

See what issues are affecting your own community, and what you can do to help make them #UNIGNORABLE.


See how local love is transforming
Canadian communities