Serena is a strategic marketing communications and philanthropy leader dedicated to purpose-driven impact. Her work at United Way Centraide Canada focuses on strengthening United Way Centraide’s position as the nation’s leading network of local experts. Serena has led the development and execution of high-impact awareness, reputation, and revenue-building initiatives for iconic brands including Apple, Johnson & Johnson, and Frito-Lay. Her not-for-profit leadership at Plan International Canada and Children’s Aid Foundation of Canada reflects her deep commitment to social change and inspiring collective action.

https://www.linkedin.com/in/serenatrentini/